THANK YOU TO ALL OF OUR AMAZING SPONSORS, AUCTION DONORS, GUESTS, COMMITTEE, & VOLUNTEERS FOR HELPING TO MAKE THIS A SUCCESSFUL FUNDRAISER FOR AAFA!

Join us for the 22nd Annual Orchid AAFAir gala!  This event is a longtime tradition for our organization and along with a great evening of entertainment from the Spectrum band, great food and drinks, and an amazing auction, children in St. Louis will breathe easier because of it.  Funds raised support the life-saving programs at the Asthma & Allergy Foundation, St. Louis Chapter.

This year, we are honoring the late Marty Hendin, a longtime supporter of our organization.  Hendin served as the Vice President of Community Relations for the Cardinals and was a major part of their marketing/public relations team from 1973 until he passed away in 2008.  He was also inducted into the UMSL Sports Hall of Fame in 2003.  Loved by many for his huge support of the Cardinals and area charities, we will remember him always.

Tickets are $250 per person ($2500 for a table of 10) and $100 for young adults (under 30)

Auction Sneak Peak

For more information or to make a reservation, please contact us at (314)645-2422 or email events@aafastl.org

More on our our honoree, Marty Hendin:

Marty Hendin (1948-2008)

Resolution/Proclamation Bullet Points for City, State and County

• Marty was born on March 16, 1948 the son of Pearl and Sholom Hendin
• Marty graduated from University City High School in 1966. 
• Marty graduated from the University of Missouri-St. Louis, having been one of the first students to attend the new university in St. Louis County. 
• Marty founded UMSL’s first spirit club “The Steamers” and was sports editor of the “The Current”, the university’s student newspaper.
• Hendin was elected into the UMSL Sports Hall of Fame in 2003
• Marty came to work for the Cardinals in 1973
• Al Fleishman, the founder of Fleishman Hillard once said that “every team needs a Marty” highlighting the important role Marty played in reaching out into the community on behalf of the Cardinals.
• Over the years, Marty held positions in Public Relations, Marketing and Community Relations with the Cardinals. 
• Marty simply loved the Cardinals, thinking of them as members of his own family.  Marty was 100% committed to the Cardinals and its traditions. The Cubs on the other had, were a different story.
• Marty was an avid collector of any and all things “Cardinals”, proudly displaying them in his office at the stadium which earned him the title of the Mayor of Trinket City;
• If you were a Cardinals fan over the past 35 years, there was a good chance you had either met Marty or heard his name. Marty had literally thousands of friends from coast to coast.  If didn’t matter who you were, if you loved the Cardinals, Marty loved you.
• Marty had an uncanny ability to bring in celebrities from outside baseball into Busch Stadium for games, whether it was Muhammad Ali, Marie Osmond, Bill Cosby, Rob Reiner or Bruce Springsteen.
• Marty was a tireless supporter of local charities, quick to give of time and energy to support a variety of worthwhile organizations devoted to making the world a better place. 
• Marty was instrumental in the creation of Cardinals Care, the Cardinals charitable foundation that has provided over $17 million to help kids in our community
• Marty is credited with helping give birth to the team’s mascot…Fredbird who has brought joy to millions of children over the years.
• In addition to Cardinals Care, Marty was deeply committed to supporting the March of Dimes, the Asthma and Allergy Foundation of St. Louis, the University of Missouri at St. Louis and the B’nai El Temple.
• Whether it is his colleagues at work, a sick child in the hospital, an old die-hard fan, a President or politician, a hall-of-famer or a rock star, Marty will be remembered most for being a friend who cared about people. 
• Marty is survived by his mother Pearl, his wife Ronna Hendin, his son,
  Rob Hendin, daughter-in-law Lauren Aronson and his sister Linda Harber

Other Key Things to Note (for the city, state and county):

–In addition to loving the Cardinals, Marty loved his community.  He was a great ambassador and cheerleader for city of St. Louis, our region and the state of Missouri.

–For St. Louis County—he was a lifelong resident of the county, growing up in U.City, raising his family in Creve Coeur and even going to college in St. Louis County

–for the City of St. Louis—he loved the city and was always looking for ways to promote the city of St. Louis— (the 2006 World Series Parade was something that Marty worked on and was very proud of and he was looking forward to the city and the team hosting the 2009 All Star Game)

–for the State of Missouri:  he was a lifelong resident and a big cheerleader for the state.  Despite his illness, Marty want to make sure that the Cardinals honor the Missouri Tigers for their historic season on Opening Day 2008.  And he loved to promote the rivalry with our friends in Kansas City when it game time for the Royals and Cardinals to play.